{"id":2550,"date":"2014-04-06T22:13:28","date_gmt":"2014-04-06T21:13:28","guid":{"rendered":"https:\/\/www.danielebesana.com\/blog\/?p=2550"},"modified":"2014-04-06T22:16:50","modified_gmt":"2014-04-06T21:16:50","slug":"online-income-report-march-2014","status":"publish","type":"post","link":"https:\/\/danielebesana.com\/blog\/online-income-report\/online-income-report-march-2014","title":{"rendered":"Online Income Report – March 2014"},"content":{"rendered":"

If you’re curious to know why I’m sharing my online income reports, check here<\/a>.<\/p>\n

This month I wanted to publish the report during the first week, and as I’m writing I’m still in Bangkok about to fly back to Amsterdam.
\nIn February I simplified the report format, but I realized that I’m a charlatan if I don’t start including the expenses in my reports! \ud83d\ude42<\/p>\n

Making 1500$ with 100$ or 1000$ expenses makes a \u00a0big difference, right?<\/p>\n

So let me share how March went.<\/p>\n

\u00a0<\/span><\/p>\n

What’s going on<\/h2>\n

March was a full month working while traveling, as real\u00a0digital nomadic experience!<\/strong><\/p>\n

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Selling an house in Netherlands… from Thailand<\/h3>\n

The top post of this blog – danielebesana.com a life lover<\/em> – is not about my travels, not about my online activity, not about Salsa, it’s an how-to about buying an house in Netherlands. That’s so random that some months ago I started collaborating with an house agent using the blog as a lead generator: I refer potential customers to him in exchange of a fee if they buy.
\nLast month the house agent sold an apartment<\/strong> to one of my leads so I got a nice commission fee!
\nConsidering that my job consists in keeping the article updated and doing little email work, this is a very interesting revenue stream<\/strong>.<\/p>\n

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Mailing Lists: bigger or more active?<\/h3>\n

As you’ll see in the new expenses report below, the top expense is the Aweber email service that I use to run the RouterFreak newsletter.
\nRouterFreak had around 10.000 subscribers and while this is a great asset for a web property, it costs more than 100\u20ac\/month to host such a list.<\/p>\n

For a few months I kept the number of subscribers below 10.000, the Aweber threshold between spending 50$ or 130$ per month.
\nBut more often than not, when the bill arrived I was just above the 10k mark also because of the strange Aweber policy of including unsubscribed users in the list size.
\n<\/strong>So this month I decided to do some cleaning as recommended and described by Aweber itself in this article<\/a>, and remove inactive users that didn’t open the newsletter in the last 12 months.
\nRouterFreak list dropped from 10k to 6.7k subscribers<\/strong>, but now they are more valuable<\/strong> and this was reflected in the statistics of the last newsletter: both open rate and click rate are considerably higher than the previous ones!<\/p>\n

\"Aweber<\/a>
Aweber Statistics, % opened and clicked is UP, spending is DOWN!<\/figcaption><\/figure>\n

Before I never considered the importance of cleaning the inactive users. I was just trying to grow and grow the number of subscribers going for the absolute numbers, without taking in consideration their value.<\/p>\n

 <\/p>\n

Income Breakdown<\/h2>\n

Time for the numbers!<\/p>\n