{"id":3342,"date":"2015-05-15T14:41:37","date_gmt":"2015-05-15T13:41:37","guid":{"rendered":"https:\/\/www.danielebesana.com\/blog\/?p=3342"},"modified":"2015-09-03T14:50:43","modified_gmt":"2015-09-03T13:50:43","slug":"online-income-report-april-2015","status":"publish","type":"post","link":"https:\/\/danielebesana.com\/blog\/online-income-report\/online-income-report-april-2015","title":{"rendered":"Online Income Report – April 2015"},"content":{"rendered":"

I’m a bit late with the report, mainly because I’m having a busy and exciting time. I’m doing new things and meeting new people – the reason why is explained later in this post.<\/p>\n

I’m back in Amsterdam since over a month now\u00a0and trying to make the best of my time here.<\/p>\n

 <\/p>\n

What’s going on<\/h2>\n

Mobilegeddon no problem?<\/h3>\n

On April 21st Google released a largely anticipated algorithm update affecting searches from mobile devices. The risk for webmasters was to have their website removed\u00a0from the mobile search results (currently around 40% of the traffic comes from mobile) if their pages were not mobile-friendly.<\/p>\n

The truth is that so far nobody observed big changes in traffic, but lots of website were made mobile-friendly in a hurry\u00a0and the resulting pages are often worse\u00a0than before.<\/p>\n

I launched a mobile version of ComoHacer using the WordPress plugin WPtouch<\/a>. The plugin provides\u00a0a theme\u00a0specific for mobile devices, with no need to change the desktop theme. With few customization I added the ads to keep monetizing the mobile traffic… but!<\/p>\n

In the midst of the changes I mistakenly removed the most profitable Adsense ad from\u00a0the website!<\/p>\n

So I thought<\/strong> that I was affected by Mobilegeddon, but numbers didn’t match up. The traffic was there, but earnings dropped. By the time I realized what happened I’d lost at least \u20ac80 of passive income.<\/p>\n

All this because I didn’t spent enough time checking the issue. This is a big downside with working on many websites!<\/p>\n

 <\/p>\n

Update on ComeCostruire.info<\/h3>\n

Mid-December I soft-launched the new website: ComeCostruire.info,<\/a>\u00a0the Italian version of ComoHacer, my Spanish blog about manual works and\u00a0DIY.<\/p>\n

April traffic was up to\u00a02,285 visitors (+17.91%) with 3,927 page views (+13.43%) with absolutely 0 effort. No link building, no marketing, no social media.<\/p>\n

\"comecostruire_ga\"<\/a><\/p>\n

 <\/p>\n

I’m also pleased to see the growth in the new Google Webmaster Tools interface:<\/p>\n

\"comecostruire<\/a><\/p>\n

With such a great traffic you would expect me to break the bank<\/strong>, but hold your horses because Adsense generated just\u00a0\u20ac7.87 (was \u20ac6.19 in March).<\/p>\n

 <\/p>\n

I initially invested in this project \u20ac360, so it’s gonna take a long while to recover but the traffic is still growing so I may reach \u20ac8 next month \ud83d\ude09<\/p>\n

 <\/p>\n

WP Tube update<\/h3>\n

In April I released a new minor version of my WordPress theme – version 5.2.2 – with some fixes and little improvements.
\nI also discovered that there were more than 200 monthly downloads of the free version linked\u00a0directly to the .zip file and totally invisible from Google Analytics. I changed that, forcing users to go through the ‘order’ process that allows me to get their emails for future marketing.<\/p>\n

I thought that this was my best idea ever<\/strong>, but actually after\u00a0the change I had 10 days with no sale<\/strong> of the Premium version. WTF?<\/p>\n

\"WPtube<\/a><\/p>\n

My conclusions:<\/p>\n

Requiring more steps caused less people downloading the free version.<\/strong>
\nWithout trying the free version, people don’t buy the Premium version.<\/strong><\/p>\n

I verified this tracking how many sales are coming from the promotional message in the free theme. The traffic converts a good\u00a06.45%!<\/p>\n

Here\u00a0my lessons learned:<\/p>\n

    \n
  1. Improve the free version to have more people buying\u00a0the Premium<\/li>\n
  2. The more easily they can try the free version, the more Premium will\u00a0sell<\/li>\n<\/ol>\n

    In conclusion, in April I sold 14 copies for\u00a0a total of\u00a0$546<\/strong>.\u00a0with 1\u00a0refund.<\/p>\n

     <\/p>\n

     <\/p>\n

    Income Breakdown<\/h2>\n

    Let’s get down to the numbers!<\/p>\n