{"id":3629,"date":"2016-03-25T05:19:03","date_gmt":"2016-03-25T04:19:03","guid":{"rendered":"https:\/\/www.danielebesana.com\/blog\/?p=3629"},"modified":"2016-03-25T17:39:07","modified_gmt":"2016-03-25T16:39:07","slug":"online-income-report-february-2016","status":"publish","type":"post","link":"https:\/\/danielebesana.com\/blog\/online-income-report\/online-income-report-february-2016","title":{"rendered":"Online Income Report &#8211; February 2016"},"content":{"rendered":"<p>Greetings from the beautiful island of\u00a0<strong>Langkawi, Malaysia<\/strong>\u00a0where I&#8217;m writing this report, late as usual.<\/p>\n<p>I spent almost the whole month of February in\u00a0<strong>Ubud, Bali\u00a0<\/strong>(report will follow!) and it has been a very happy time. I love that place, the lush vegetation, the bungalow, the prominent culture, the fooooood, and the people I spent time with.<br \/>\nIt might become my base in SE Asia!<\/p>\n<p>&nbsp;<\/p>\n<h2>What&#8217;s Going On<\/h2>\n<h3>Big, Fat Advertising Campaign<\/h3>\n<p>We closed a pretty good deal on RouterFreak.com: a big name in the industry contacted me end of 2015 and after some discussions (and a conf call with their marketing manager and product manager) they signed up for a 6 months advertising campaign.<\/p>\n<p>What I learned from this:<\/p>\n<ul>\n<li>Companies want to make sure that your audience is a match for their product. When dealing with potential advertisers is\u00a0<strong>extremely important\u00a0<\/strong>to know well your audience: who are they? where are they from? what&#8217;s their role in the company? what&#8217;s their age?<br \/>\nGoogle Analytics helps in figuring out the demographic, and also the mailing list services (in this case, Aweber) provide \u00a0reports on where the subscribers are located.<\/li>\n<li>Big companies have big budgets. This doesn&#8217;t mean that you&#8217;ve to squeeze as much money as possible and run away. Always make sure <strong>you can deliver good value<\/strong> for what they pay&#8230; so they&#8217;ll come back again, be your testimonial or just increase your karma.<\/li>\n<li>Send them regular updates on the campaign, even if numbers don&#8217;t appear good. They&#8217;ll appreciate that, and you can work together on improving the campaign that is running.<\/li>\n<\/ul>\n<p>This is a feedback I got from a previous advertiser:<\/p>\n<p><em>I appreciate you sending me the update, we were very happy with the publicity we received. We had X tracked sessions on our landing page and Y trial signups that came from that post and I am sure we had more that were organic. Also, the quality of the sessions <\/em>were<em> very high with Z pages per session and about W\u00a0minutes spent on our website. So overall, very good!<\/em><\/p>\n<p>The next challenge is to find how to re-invest part of the money to grow RouterFreak to the next level.<\/p>\n<p>&nbsp;<\/p>\n<h3>New eBook Launch!<\/h3>\n<p>In February, I launched with my business partner Valerio <strong>a new eBook:\u00a0<\/strong><a href=\"https:\/\/www.routerfreak.com\/easy-ip-subnetting-technique\/\" target=\"_blank\">Easy Subnetting Technique.<\/a>\u00a0This is our second guide for network engineers, it&#8217;s a pretty technical subject that we both know well since we had worked in this industry for over 12 years.<\/p>\n<p>For the statistics, here are the conversion numbers for the launch email:<\/p>\n<p>Open rate: 13.8%<br \/>\nClick rate: 1.9%<br \/>\nClick-to-sale conversion: 12.38%<br \/>\nTotal conversion rate (from email to sale): 0.28%<\/p>\n<p>To be honest I&#8217;ve no idea how good or bad these numbers are. I&#8217;d like to compare with someone else that works in a similar way.<\/p>\n<p>For me was once again the proof that\u00a0<strong>money are in the list<\/strong>.<\/p>\n<h3><\/h3>\n<h2>The Numbers<\/h2>\n<h3>Income Breakdown<\/h3>\n<p>Let&#8217;s get down with the numbers!<\/p>\n<ul>\n<li><strong>Advertising<\/strong>\n<ul>\n<li>Adsense: \u20ac283.2 (was \u20ac475)<\/li>\n<li><span style=\"font-size: 1em; line-height: 1.5em;\">Feedblitz: \u20ac11.93 (was \u20ac2.75) &#8211; the\u00a0&#8216;trick&#8217; I use to monetize newsletters is almost over!<\/span><\/li>\n<li>Direct Ads: \u20ac4770.07 (was \u20ac326.92) &#8211;\u00a0directly negotiated advertising campaigns<\/li>\n<li>Sponsored posts: 0 (was 0)<\/li>\n<li>BuySellAds: \u20ac13.57 (was \u20ac36.82)<\/li>\n<\/ul>\n<\/li>\n<li><strong><span style=\"line-height: 1.5em;\">Job Board Services<\/span><\/strong>\n<ul>\n<li><span style=\"font-size: 1em; line-height: 1.5em;\">Job posting: \u20ac34.65\u00a0(was 0) &#8211; Premium job posting on AidBoard<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Affiliate Programs<\/strong>\n<ul>\n<li>Lead generation: 0<\/li>\n<li>Product affiliation: \u20ac45.73 (was \u20ac143) &#8211; Clickbank, SEMrush, DPD and others affiliate programs<\/li>\n<li>Amazon program: \u20ac195.39 (was \u20ac273.87)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Sales<\/strong>:\n<ul>\n<li>ComoHacer ebook: \u20ac7.99 (was \u20ac47.97) &#8211; slowly but steady, this eBook is contributing as passive income<\/li>\n<li>RouterFreak eBooks: \u20ac335.76 (was \u20ac47.97) &#8211; pretty good launch of the new eBook \ud83d\ude42<\/li>\n<li>WP Tube\u00a0theme: \u20ac207.86 (was \u20ac147.47) &#8211;\u00a0my WordPress theme, running on auto-pilot<\/li>\n<li>Website sale: 0 &#8211;\u00a0Nothing to sell at the moment!<\/li>\n<li><a href=\"https:\/\/wp-ok.it\" target=\"_blank\">WP-OK<\/a> services: \u20ac1284.4 (was \u20ac1291.4) &#8211; my bespoken WordPress management &amp; support service<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"text-decoration: underline;\">Total Gross: \u20ac 7,190.55 (previous month 2.793.17)<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3>Expenses Breakdown<\/h3>\n<p>Note: some links to products and services may have affiliation. This means that if you&#8217;ll buy I&#8217;ll get a commission. Never the less, <strong>I&#8217;m only mentioning services that I use myself<\/strong> to operate my websites.<\/p>\n<ul>\n<li><strong>Hosting &amp; Domains &amp; Websites<\/strong>\n<ul>\n<li><a title=\"Site5 Hosting\" href=\"https:\/\/www.site5.com\/in.php?id=186038\" target=\"_blank\">Site5<\/a>:\u00a0\u20ac126.59\n<ul>\n<li>This is the hosting I&#8217;m using and happy with. I recently switched to a <strong>VPS4<\/strong> solution. They have servers in Amsterdam too, perfect for my websites with European audience.<\/li>\n<\/ul>\n<\/li>\n<li><a title=\"Hostgator hosting\" href=\"https:\/\/secure.hostgator.com\/~affiliat\/cgi-bin\/affiliates\/clickthru.cgi?id=dabesa\" target=\"_blank\">HostGator<\/a>: \u20ac18\n<ul>\n<li>This is a popular cheap hosting provider with servers in US. I still use it for some websites with majority of traffic from Americas, but their support is getting worse and worse!<\/li>\n<\/ul>\n<\/li>\n<li>Domain renewal: \u20ac11.76 (was 0) &#8211; expenses related to domains registered at <a href=\"https:\/\/godaddy.com\" target=\"_blank\">Godaddy<\/a><\/li>\n<li>Website acquisition: 0 (was \u20ac130)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Mailing List services<\/strong>\n<ul>\n<li><a title=\"Aweber\" href=\"https:\/\/www.aweber.com\/?438590\" target=\"_blank\">Aweber<\/a>:\u00a0\u20ac60.65<\/li>\n<li><a title=\"Mailchimp\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">Mailchimp<\/a>: \u20ac46.54 &#8211;\u00a0Monthly charge for list size 2,801 to 5,000<\/li>\n<\/ul>\n<\/li>\n<li><strong>Outsourcing<\/strong>\n<ul>\n<li>Articles: 0\u00a0(was \u20ac35.54)<\/li>\n<li>Contractors: \u20ac90<\/li>\n<li>Partnerships: \u20ac2684.62 (was \u20ac169.8) &#8211; revenue sharing<\/li>\n<\/ul>\n<\/li>\n<li><strong>Memberships<\/strong>\n<ul>\n<li><a title=\"DC\" href=\"https:\/\/www.dynamitecircle.com\/\" target=\"_blank\">The Dynamite Circle<\/a>: 0 (was \u20ac130.59) &#8211; great community of online entrepreneurs,\u00a0quarterly paid<\/li>\n<li><a title=\"SEMrush\" href=\"https:\/\/www.semrush.com\/sem.html?ref=15010263\" target=\"_blank\">SEMrush<\/a>: \u20ac29.5 (was \u20ac59) &#8211; PRO membership of this excellent tool to analyze search engine results and competition<\/li>\n<li><a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a>: \u20ac18.68 &#8211; This is a great tool for backlink analysis<\/li>\n<li><a href=\"https:\/\/www.boomeranggmail.com\/referral_download.html?ref=w4kx4\" target=\"_blank\">Boomerang for Gmail<\/a>: \u20ac13.47 &#8211; Excellent tool for email management<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advertising<\/strong>\n<ul>\n<li>Adwords: \u20ac60.41 (was 0)<\/li>\n<li>Facebook Ads: 0<\/li>\n<\/ul>\n<\/li>\n<li><strong>Paypal Payment Fees<\/strong>\n<ul>\n<li>Paypal Fees: \u20ac257.74 &#8211; <strong>new entry! From this month I&#8217;ll include this, totally overlooked before.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"text-decoration: underline;\">Total\u00a0Expenses: \u20ac 3,160.22 (was \u20ac779.36)<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span style=\"text-decoration: underline; color: #ff0000;\"><strong>Net Total February 2016: \u20ac 4,030.33 (last month \u20ac 2,013.81)<\/strong> <\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3>Conclusions<\/h3>\n<p>Ladies and gentlemen, February 2016 was <strong>the best month ever<\/strong> for the little Besana Enterprise \ud83d\ude42<\/p>\n<p>Numbers look really good to me, and considering I was having a great time in Bali&#8230; it&#8217;s freaking awesome!<\/p>\n<p>&nbsp;<\/p>\n<p>As usual, I hope to read a comment or two here below.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3629&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Online Income Report - February 2016&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Greetings from the beautiful island of\u00a0Langkawi, Malaysia\u00a0where I&#8217;m writing this report, late as usual. I spent almost the whole month of February in\u00a0Ubud, Bali\u00a0(report will follow!) and it has been a very happy time. I love that place, the lush vegetation, the bungalow, the prominent culture, the fooooood, and the people I spent time with.&hellip; <a class=\"more-link\" href=\"https:\/\/danielebesana.com\/blog\/online-income-report\/online-income-report-february-2016\">Continua a leggere <span class=\"screen-reader-text\">Online Income Report &#8211; February 2016<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[150],"tags":[123,151],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-income-report","tag-business","tag-income-report","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Income Report - February 2016<\/title>\n<meta name=\"description\" content=\"Greetings from the beautiful island of\u00a0Langkawi, Malaysia\u00a0where I&#039;m writing this report, late as usual. 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