{"id":3685,"date":"2016-05-22T20:34:00","date_gmt":"2016-05-22T19:34:00","guid":{"rendered":"https:\/\/www.danielebesana.com\/blog\/?p=3685"},"modified":"2016-05-22T20:34:00","modified_gmt":"2016-05-22T19:34:00","slug":"online-income-report-april-2016","status":"publish","type":"post","link":"https:\/\/danielebesana.com\/blog\/online-income-report\/online-income-report-april-2016","title":{"rendered":"Online Income Report &#8211; April 2016"},"content":{"rendered":"<p>Since I arrived back to Amsterdam, at the beginning of May, I focused on\u00a0<strong>work<\/strong> and\u00a0<strong>run<\/strong>.<\/p>\n<p>Being back to a more regular routine helps with the productivity, and to balance the time spent at the desk I started a personal challenge: <strong>run every day for 30 days<\/strong>.<\/p>\n<p>I&#8217;ll write about it once the challenge is over, for now let&#8217;s focus on the online income report.<\/p>\n<p>Ah&#8230; the online income reports! I have a love\/hate relationship with them. I did April&#8217;s financial calculation in the first days of May, but I let two weeks pass by before actually taking the\u00a0time to sit down (actually, laid down on the couch) and write this post.<\/p>\n<p>Last month I asked for feedback about the format, only to get very different opinions. Hanny said she finds the updates more interesting than the numbers, while Cloudio said exactly the opposite: to report the numbers and forget about the rest.<\/p>\n<p>Thank you very much! \ud83d\ude42<\/p>\n<p>So I&#8217;ll keep the <em>status quo<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h2>What&#8217;s Going On<\/h2>\n<h3>Where I&#8217;ve been<\/h3>\n<p>Let&#8217;s start with the usual quick travel update.<br \/>\nApril started in <strong>Saigon, Vietnam<\/strong>. Meeting some friends from the DC community and enjoying good Vietnamese coffee.<br \/>\nThen I visited for my first time <strong>Singapore<\/strong>, where a friend recently moved to live with his girlfriend.<br \/>\nFrom there back to Indonesia for a week in Jakarta (I really struggle to like that place) and two weeks in my dear Bali.<br \/>\nAnd btw, I published the article <a href=\"https:\/\/www.danielebesana.com\/blog\/life\/travels\/one-month-ubud-bali\">one month in Ubud<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Firing a customer<\/h3>\n<p>This has been a hard decision, but a decision that every entrepreneur sooner or later has to face.<\/p>\n<p>The services I provide with\u00a0<strong>WP-OK<\/strong>\u00a0are quite defined: it&#8217;s a support &amp; maintenance service for WordPress websites, and being a\u00a0<strong>productized service<\/strong> it&#8217;s very specific on what&#8217;s included &#8211; and what&#8217;s not included.<\/p>\n<p>This is how I can keep it affordable and manageable.<\/p>\n<p>This specific customer wasn&#8217;t playing by the rules and I don&#8217;t blame him. He was looking for a different type of service, something closer to the traditional consultancy.<\/p>\n<p>I realized I could not make him happy within my rules, and that making exceptions for him would have made\u00a0<strong>me<\/strong> not happy either&#8230; so after a sleepless night (well OK, just few hours) I decided to terminate the collaboration, deliver the work done up to that moment and return the money.<\/p>\n<p>The moment I sent that email I was soooo relieved. All the thoughts disappeared, but one: I was afraid of his reaction.<\/p>\n<p>He replied that the service wasn&#8217;t working for him either, and we parted away in a professional and respectful way.<\/p>\n<p>&nbsp;<\/p>\n<h3>Building a Team: from &#8216;I&#8217; to &#8216;WE&#8217;.<\/h3>\n<p>I finally feel ready to step up the game and build a network of collaborators. It&#8217;s clear that I&#8217;ve to be the boss and work <strong>on<\/strong> the business and not <strong>in<\/strong> the business: something I heard 82453231231 times but never applied.<\/p>\n<p>Or maybe I wasn&#8217;t in a position where I was confident in delegating and managing people.<\/p>\n<p>Last year I was looking for a business partner, and I got one for RouterFreak. That has been a bliss and helped me a lot. It changed how I work\u00a0because I&#8217;ve someone to confront ideas with and share tasks.<\/p>\n<p>Now and for the next months (this is also a goal, actually) I&#8217;m focusing on building a team that can replace me in the operational part of the business.<\/p>\n<p>In April, I started two collaborations.<\/p>\n<p>One is with <strong>Jonathan<\/strong>, a great WordPress developer and nomadic soul that is helping with WP-OK support requests. This pushed me to write down SOPs (Standard Operating Procedures) and record some videos so he could get started and be independent as fast as possible. Quite happy with that and how we&#8217;re working together!<\/p>\n<p>The second of is with&#8230;. my cousin. Yep, she was in-between-jobs so I asked her help reaching out potential advertisers for RouterFreak. She dedicated just few hours on this (and eventually stopped as she got a proper full-time job) but it worked very well because she got in contact with the VP of a startup that <strong>we<\/strong> turned into a great customer.<\/p>\n<p>I&#8217;m finally entitled to say &#8216;we&#8217; when I talk to someone without feeling like I&#8217;m pretending.<br \/>\nWe do this, we work this way, we&#8217;ll take care of your site&#8230; <strong>way to go!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h2>The Numbers<\/h2>\n<h3>Income Breakdown<\/h3>\n<p>Let&#8217;s get down with the numbers!<\/p>\n<ul>\n<li><strong>Advertising<\/strong>\n<ul>\n<li>Adsense: \u20ac232.99 (was \u20ac261.58) &#8211; Adsense performances are on a decline&#8230;<\/li>\n<li><span style=\"font-size: 1em; line-height: 1.5em;\">Feedblitz: 0 (was \u20ac2.05) &#8211;\u00a0I&#8217;ll remove this voice since I&#8217;m not using this monetization method anymore<\/span><\/li>\n<li>Direct Ads: \u20ac320.17 (was \u20ac323) &#8211;\u00a0directly negotiated advertising campaigns<\/li>\n<li>Sponsored posts: \u20ac1214.75 (was \u20ac263.31)<\/li>\n<li>BuySellAds: 0 &#8211; happily replaced by direct ads<\/li>\n<\/ul>\n<\/li>\n<li><strong><span style=\"line-height: 1.5em;\">Job Board Services<\/span><\/strong>\n<ul>\n<li><span style=\"font-size: 1em; line-height: 1.5em;\">Job posting: \u20ac33.83 (was \u20ac69.34) &#8211; Premium job posting on AidBoard<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Affiliate Programs<\/strong>\n<ul>\n<li>Lead generation:\u00a0\u20ac394.19 (was 0)<\/li>\n<li>Product affiliation: \u20ac37.86 (was \u20ac66.11) &#8211; Clickbank, SEMrush, DPD and others affiliate programs<\/li>\n<li>Amazon program: \u20ac76.26 (was \u20ac108.85) &#8211; on a terrible terrible decline!<\/li>\n<\/ul>\n<\/li>\n<li><strong>Sales<\/strong>:\n<ul>\n<li>RouterFreak eBooks:\u00a0\u20ac164.08 (was \u20ac308.95)<\/li>\n<li>ComoHacer ebook: \u20ac7.81 (was \u20ac23.7) &#8211; slowly but steady, this eBook is contributing to my passive income<\/li>\n<li>WP Tube\u00a0theme: \u20ac270.79 (was \u20ac102.69) &#8211;\u00a0my WordPress theme, running on auto-pilot<\/li>\n<li>Website sale: 0 &#8211;\u00a0Nothing to sell at the moment!<\/li>\n<li><a href=\"https:\/\/wp-ok.it\" target=\"_blank\">WP-OK<\/a> services: \u20ac1,537 (was \u20ac1383.53) &#8211; my bespoken WordPress management &amp; support service, this doesn&#8217;t take into account the refund for the client I fired (that will be in next report)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"text-decoration: underline;\">Total Gross: \u20ac 4,290 (last month \u20ac 2,913.11)<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3>Expenses Breakdown<\/h3>\n<p>Note: some links to products and services may are affiliates. This means that if you&#8217;ll buy I&#8217;ll get a commission. Never the less, <strong>I&#8217;m only mentioning services that I use myself<\/strong> to operate my websites.<\/p>\n<ul>\n<li><strong>Hosting &amp; Domains &amp; Websites<\/strong>\n<ul>\n<li><a title=\"Site5 Hosting\" href=\"https:\/\/www.site5.com\/in.php?id=186038\" target=\"_blank\">Site5<\/a>:\u00a0\u20ac126.59\n<ul>\n<li>This is the hosting I&#8217;m using and happy with. I recently switched to a <strong>VPS4<\/strong> solution. They have servers in Amsterdam too, perfect for my websites with European audience.<\/li>\n<\/ul>\n<\/li>\n<li><a title=\"Hostgator hosting\" href=\"https:\/\/secure.hostgator.com\/~affiliat\/cgi-bin\/affiliates\/clickthru.cgi?id=dabesa\" target=\"_blank\">HostGator<\/a>: \u20ac18\n<ul>\n<li>This is a popular cheap hosting provider with servers in US. I still use it for some websites with majority of traffic from Americas, but their support is getting worse and worse!<\/li>\n<\/ul>\n<\/li>\n<li>Domain renewal: \u20ac20.98 (was \u20ac13.13) &#8211; expenses related to domains registered at <a href=\"https:\/\/godaddy.com\" target=\"_blank\">Godaddy<\/a><\/li>\n<li>Website acquisition: 0<\/li>\n<\/ul>\n<\/li>\n<li><strong>Mailing List services<\/strong>\n<ul>\n<li><a title=\"Aweber\" href=\"https:\/\/www.aweber.com\/?438590\" target=\"_blank\">Aweber<\/a>: \u20ac129.31 (was \u20ac60.65) &#8211; I just enter the 10,000+ price<\/li>\n<li><a title=\"Mailchimp\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">Mailchimp<\/a>: \u20ac46.54 &#8211;\u00a0Monthly charge for list size 2,801 to 5,000<\/li>\n<\/ul>\n<\/li>\n<li><strong>Outsourcing<\/strong>\n<ul>\n<li>Articles: 0<\/li>\n<li>Contractors: 0<\/li>\n<li>Partnerships: \u20ac539.93 &#8211; revenue sharing<\/li>\n<\/ul>\n<\/li>\n<li><strong>Memberships<\/strong>\n<ul>\n<li><a title=\"DC\" href=\"https:\/\/www.dynamitecircle.com\/\" target=\"_blank\">The Dynamite Circle<\/a>: \u20ac127.53\u00a0(was 0) &#8211; great community of online entrepreneurs,\u00a0quarterly paid<\/li>\n<li><a title=\"SEMrush\" href=\"https:\/\/www.semrush.com\/sem.html?ref=15010263\" target=\"_blank\">SEMrush<\/a>: \u20ac29.5 &#8211; PRO membership of this excellent tool to analyze search engine results and competition<\/li>\n<li><a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a>: \u20ac18.68 &#8211; This is a great tool for backlink analysis<\/li>\n<li><a href=\"https:\/\/www.boomeranggmail.com\/referral_download.html?ref=w4kx4\" target=\"_blank\">Boomerang for Gmail<\/a>: \u20ac13.47 &#8211; Excellent tool for email management<\/li>\n<li><a href=\"https:\/\/helpscout.com\/\" target=\"_blank\">HelpScout<\/a>: \u20ac13.17 &#8211; helpdesk software used for customer support<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advertising<\/strong>\n<ul>\n<li>Adwords: \u20ac68.01 (was \u20ac47.37)<\/li>\n<li>Facebook Ads: 0<\/li>\n<\/ul>\n<\/li>\n<li><strong>Paypal Payment Fees<\/strong>\n<ul>\n<li>Paypal Fees: \u20ac143.99 (was \u20ac100.14) &#8211; the price to pay for receiving Paypal payments!<\/li>\n<\/ul>\n<\/li>\n<li><strong>Software Licenses<\/strong>\n<ul>\n<li>Software: 0 (was \u20ac350.19)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span style=\"text-decoration: underline;\">Total\u00a0Expenses: \u20ac 1,151.71 (was \u20ac 837.43)<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span style=\"text-decoration: underline; color: #ff0000;\"><strong>Net Total March 2016: \u20ac 3,138 (last month \u20ac 2,075.68)<\/strong> <\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3>Conclusions &amp; Goals<\/h3>\n<p>Very happy with the results of last month!<\/p>\n<p>Now the goal is to continue\u00a0<strong>building a team<\/strong>.<br \/>\nThis is a big change and a big challenge!<br \/>\nIt means stepping up the game and moving from being a one-man show to an actual entrepreneur.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>As usual, I hope to read your reflections\u00a0in the comments.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;3685&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;5&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.8&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.8\\\/5 - (5 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Online Income Report - April 2016&quot;,&quot;width&quot;:&quot;136.7&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 136.7px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.8\/5 - (5 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since I arrived back to Amsterdam, at the beginning of May, I focused on\u00a0work and\u00a0run. Being back to a more regular routine helps with the productivity, and to balance the time spent at the desk I started a personal challenge: run every day for 30 days. I&#8217;ll write about it once the challenge is over,&hellip; <a class=\"more-link\" href=\"https:\/\/danielebesana.com\/blog\/online-income-report\/online-income-report-april-2016\">Continua a leggere <span class=\"screen-reader-text\">Online Income Report &#8211; April 2016<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[150],"tags":[123,151],"class_list":["post-3685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-income-report","tag-business","tag-income-report","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Income Report - April 2016<\/title>\n<meta name=\"description\" content=\"Since I arrived back to Amsterdam, at the beginning of May, I focused on\u00a0work and\u00a0run. 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