{"id":7031,"date":"2018-01-08T23:44:27","date_gmt":"2018-01-08T22:44:27","guid":{"rendered":"https:\/\/www.danielebesana.com\/blog\/?p=7031"},"modified":"2019-11-15T18:47:13","modified_gmt":"2019-11-15T17:47:13","slug":"2017-year-review","status":"publish","type":"post","link":"https:\/\/danielebesana.com\/blog\/life\/2017-year-review","title":{"rendered":"2017: a Wonderful Year of Failures"},"content":{"rendered":"<p>In 2016 I achieved three out of four&nbsp;<a href=\"https:\/\/danielebesana.com\/blog\/life\/2016-year-review\" target=\"_blank\" rel=\"noopener noreferrer\">goals<\/a>,&nbsp;Then I set the bar a bit higher:&nbsp;<a href=\"https:\/\/danielebesana.com\/blog\/life\/2017-goals\" target=\"_blank\" rel=\"noopener noreferrer\">five goals for 2017<\/a>.<\/p>\n<p>I failed at almost all of them <strong>but hey<\/strong>, it&#8217;s still alright.<\/p>\n<p>In this article I&#8217;ll go over the goals first, and then cheer myself up with 5 things that matter.<\/p>\n<p>&nbsp;<\/p>\n<h2>Goals Review<\/h2>\n<h2>1. Run 10km in 42 minutes<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7032 size-medium\" src=\"https:\/\/www.danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png\" alt=\"fail\" width=\"300\" height=\"196\" srcset=\"https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png 300w, https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>This hurts! My goal was to run 10K under 43 minutes, so I trained accordingly. For the first time I regularly mixed steady run, interval training and tempo run. And&nbsp;<strong>I became faster, the fastest I have ever been.<\/strong><\/p>\n<p>I was set for success.&nbsp;I trained in Italy, Netherlands, Bali, Philippines, Singapore, looking forward to the 10K running events in autumn. September arrived, and I felt ready.<\/p>\n<p>I set a new <strong>10K PB at 44:05<\/strong> thanks to my buddy Dave, that very generously paced my run and didn&#8217;t even wanted a beer in return.<\/p>\n<p>I desperately wanted to get to sub-43 minutes, so I signed-up for<strong> all the races<\/strong> available before leaving for Asia again.<\/p>\n<p>I did 5 races in 5 weeks:<\/p>\n<ul>\n<li>Van Amsterdam Noord: 10K @ <strong>44:05<\/strong>&nbsp;(on my watch)<\/li>\n<li>Dam tot Damloop: 16K @ 1:14:45 (my favorite event, it was fun!)<\/li>\n<li>Haarlem Half Marathon: 10K @ 45:26<\/li>\n<li>Run for Kika: 10K @ 43:52 (but the length was actually 9.5 km and I wanted to kill the organizers)<\/li>\n<li>Sloterplasloop: 10K @ 45:28<\/li>\n<\/ul>\n<p><strong>It was so disappointing.<\/strong><\/p>\n<p>Racing every Sunday has the opposite effect I wanted: instead of improving, I was getting slower, tired and frustrated.<\/p>\n<p>One race was 10,2 km. One was 9,5. The length was never correct, there was always something wrong, and my goal seemed impossible to reach.<\/p>\n<p>I left to Singapore and SE Asia so demotivated that I almost didn&#8217;t run for the past two months.<\/p>\n<p><strong>But hey,&nbsp;<\/strong>I run a total of 850km and set new PB for 1K, 1mi, 5K and 10K.<\/p>\n<p>Always look at the bright side of life.<\/p>\n<p><iframe title=\"Monty Python - Always Look on the Bright Side of Life\" width=\"750\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/jHPOzQzk9Qo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Dedicate 3 hours\/week to Write<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7032 size-medium\" src=\"https:\/\/www.danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png\" alt=\"fail\" width=\"300\" height=\"196\" srcset=\"https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png 300w, https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>I did not dedicate 3 hours\/week to write. Actually, I did not even try.<\/p>\n<p><strong>But hey<\/strong>, I created quite some content anyway!<\/p>\n<p>Here is a list of content, mixed Italian\/English:<\/p>\n<ol>\n<li><a href=\"https:\/\/danielebesana.com\/blog\/life\/2016-year-review\">2016 Wasn&#8217;t a Bad Year<\/a><\/li>\n<li><a href=\"https:\/\/vivereamsterdam.com\/roma-amsterdam\/\">Come raggiungere Amsterdam partendo da Roma<\/a><\/li>\n<li><a href=\"https:\/\/vivereamsterdam.com\/come-raggiungere-amsterdam-partendo-da-milano\/\">Come raggiungere Amsterdam partendo da Milano<\/a><\/li>\n<li><a href=\"https:\/\/www.spreaker.com\/user\/youmediaweb\/408-al-mio-bot-piace-il-business\">Al mio bot piace il business<\/a><\/li>\n<li><a href=\"https:\/\/vivereamsterdam.com\/intervista-jasmine\/\">Intervista a Jasmine, 2 anni in Olanda come Au-Pair<\/a><\/li>\n<li><a href=\"https:\/\/vivereamsterdam.com\/intervista-viola\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intervista a Viola, da un anno in Olanda per un Dottorato di Ricerca<\/a><\/li>\n<li><a href=\"https:\/\/www.spreaker.com\/user\/youmediaweb\/nelle-mani-dei-bot\">Nelle mani dei bot<\/a>&nbsp;(my interview on Vendere Valore podcast)<\/li>\n<li><a href=\"https:\/\/wp-ok.it\/chatbot-intervista-claudio\/\">Parliamo di chatbot con Claudio Comandini di Assist<\/a><\/li>\n<li><a href=\"https:\/\/www.kryva.it\/comunicazione-aperta-e-competenza-nella-delega\/\">Comunicazione Aperta e Competenza nella Delega<\/a> (my interview on Kryva&#8217;s blog)<\/li>\n<li>Interview for <a href=\"https:\/\/zaininviaggio.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zaininviaggio.com<\/a>&nbsp;eBook about working and traveling<\/li>\n<li><a href=\"https:\/\/danielebesana.com\/blog\/biz\/5-lessons-from-5-years\">5 Lessons from 5 Years of Self-Employment<\/a>&nbsp;(my most successful article!)<\/li>\n<li><a href=\"https:\/\/wp-ok.it\/5-lezioni-5-anni\/\">5 Lezioni dopo 5 Anni da Imprenditore Digitale<\/a><\/li>\n<li>SemRush <a href=\"https:\/\/www.youtube.com\/watch?v=iOYPypdLaLs\">Webinar<\/a> with Giulio Gaudiano<\/li>\n<li><a href=\"https:\/\/wp-ok.it\/video-trovare-clienti-chatbot\/\">Come Ho Trovato Clienti con un Chatbot<\/a> (my presentation at Milano Chatbot)<\/li>\n<li><a href=\"https:\/\/www.danielebesana.com\/blog\/life\/lessons-before-38\" target=\"_blank\" rel=\"noopener noreferrer\">3 Lessons Learned Before Turning 38<\/a><\/li>\n<li><a href=\"https:\/\/wp-ok.it\/backup-wordpress-errori\/\">Backup WordPress: i 5 Errori da Evitare<\/a><\/li>\n<li><a href=\"https:\/\/wp-ok.it\/blog\/\">WP-OK \u00e8 certificato da Yoast SEO!<\/a><\/li>\n<li><a href=\"https:\/\/besourcer.com\/daniele-besana-wp-ok\/\">Da tecnico informatico in Italia e Olanda a fondatore di WP-OK<\/a> (my interview on Besourcer)<\/li>\n<li><a href=\"https:\/\/www.expatclic.com\/viaggiare-lavorando-e-lavorare-viaggiando-la-storia-di-daniele\/\">Viaggiare lavorando e lavorare viaggiando: la storia di Daniele<\/a> (my interview on Expatclic)<\/li>\n<li><a href=\"https:\/\/youtu.be\/Z1V2HVQze8A\">6 Common WordPress Mistakes You Should Avoid<\/a>&nbsp;(presentation at Hubud)<\/li>\n<\/ol>\n<p>Some of them are interviews, some presentations, some are videos.<\/p>\n<p>And video was for me&nbsp;<strong>the big discovery<\/strong> of 2017.<\/p>\n<p>I started the <a href=\"https:\/\/www.youtube.com\/channel\/UCyrHehvWc_a56XPO9QmIqmg\" target=\"_blank\" rel=\"noopener noreferrer\">WP-OK channel<\/a>&nbsp;where I published <strong>56 videos <\/strong>about WordPress, tools and business online (in Italian, in case you&#8217;re dying to see them).<\/p>\n<p>It has been an enjoyable process: from the first terrible videos with me blabbering on a crappy mic, to the final terrible videos with me talking on a good <em>lavalier<\/em> mic \ud83d\ude42<\/p>\n<p>Seriously, I tried to keep my videos genuine, unedited and focused on useful content.<\/p>\n<p>Communicate on camera <strong>is a great skill to hone<\/strong> and I&#8217;m happy with the results. Now I can record in few minutes a video that used to take hours of attempts with me getting stuck while talking or having the mic off.<\/p>\n<p>So yes, I failed the writing part but I discovered a new way of communicate, more similar to real life, that I enjoy and I want to get better at.<\/p>\n<p>The biggest change is in my mindset, producing content became an <strong>habit.<br \/>\n<\/strong>Now, if I don&#8217;t record a video for a few days I start felling nervous, exactly as if I haven&#8217;t run for a while.<\/p>\n<p>Can feeling nervous be a good sign? Yes, it can be.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>3.&nbsp;Read 12 books, at least 4 business-related<\/h2>\n<p>This was the only goal I reached, actually over-reached as I read 16 books in 2017 \ud83d\ude42<\/p>\n<p>I use Goodreads, it&#8217;s a great service to keep track of the books I read (or want to read).<\/p>\n<p>Here is my Goodreads 2017 summary:<\/p>\n<p><a href=\"https:\/\/www.goodreads.com\/user\/year_in_books\/2017\/4530144\"><img decoding=\"async\" class=\"alignnone wp-image-7033 size-full\" src=\"https:\/\/www.danielebesana.com\/blog\/wp-content\/uploads\/2017-year-in-books.png\" alt=\"2017 year in books\" width=\"660\" height=\"3456\"><\/a><\/p>\n<p>It&#8217;s a mix of very different books in different subjects, I&#8217;m not going to elect a favorite.<\/p>\n<p>These are the business-related books:<\/p>\n<ul>\n<li><strong>Simple Numbers<\/strong>: excellent to understand the finance figures for a small business!<\/li>\n<li><strong>The Death of Retirement<\/strong>: got me determined to build assets.<\/li>\n<li><strong>Da Brand a Friend<\/strong>: good read from an Italian digital entrepreneur legend, and my 1st book about branding.<\/li>\n<li><strong>The One Sentence Persuasion Course<\/strong>: short but powerful book, good for my marketing.<\/li>\n<\/ul>\n<p>So the goal is 100% achieved, no&nbsp;<strong>but hey<\/strong> here.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Reach 17% body fat<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7032 size-medium\" src=\"https:\/\/www.danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png\" alt=\"fail\" width=\"300\" height=\"196\" srcset=\"https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png 300w, https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>hahaha<\/p>\n<p>I&#8217;m still at 20% and I didn&#8217;t do anything to reach this goal.<\/p>\n<p><strong>But hey,&nbsp;<\/strong>I eat rather healthy, I run, I even went to the gym in Ubud, and most of all my girlfriend feels unprotected if I&#8217;m too skinny.<\/p>\n<p>Once again, I loose weight in Asia where I eat outside two times a day, and I put weight in Europe where I drink one too many.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Travel a month with a camper<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7032 size-medium\" src=\"https:\/\/www.danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png\" alt=\"fail\" width=\"300\" height=\"196\" srcset=\"https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail-300x196.png 300w, https:\/\/danielebesana.com\/blog\/wp-content\/uploads\/fail.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>365 days ago I was super excited about the idea of renting or even buying a camper. But after seeing my friend Lele getting one and spending countless weekends and money improving it, the reality hit me.<\/p>\n<p>Having a camper in Amsterdam while spending 6 months\/year abroad isn&#8217;t of much use.<\/p>\n<p>Renting one in summer is very expensive.<\/p>\n<p>And when I got news that my beloved parking permit (that took me two years to obtain) expired miserably, it was like a signal from God telling me &#8220;forget about it&#8221;.<\/p>\n<p>I still like the idea, but a camper is a <strong>very<\/strong> impractical vehicle.<\/p>\n<p><strong>But hey<\/strong>, last summer we rented a car and spent three weeks driving down to Austria, Slovenia, Italy. We did some camping, met old friends along the way, and had a great time!<\/p>\n<p>&nbsp;<\/p>\n<h2>5 things that matter<\/h2>\n<p>While I failed 4 out of 5 goals I set for myself, 2017 brought to me at least 5 good reasons to be happy:<\/p>\n<ul>\n<li>Mom fully recovered after last year. This is a great news!<\/li>\n<li>WP-OK revenues grew by 35%!<\/li>\n<li>I visited 3 new countries: Philippines, Iceland and Slovenia!<\/li>\n<li>I&#8217;m done with the mortgage. I&#8217;m debt free!<\/li>\n<li>I was wedding witness&nbsp;to two good friends of mine, Laura in Amsterdam and Guillermo in Singapore!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>While I&#8217;d like to talk more about my year in business or my year in travels, and close down with 2018 goals&#8230;. I just don&#8217;t have time.<\/p>\n<p>2018 is ON.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;7031&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;9&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.9&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.9\\\/5 - (9 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;2017: a Wonderful Year of Failures&quot;,&quot;width&quot;:&quot;139.6&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 139.6px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.9\/5 - (9 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2016 I achieved three out of four&nbsp;goals,&nbsp;Then I set the bar a bit higher:&nbsp;five goals for 2017. I failed at almost all of them but hey, it&#8217;s still alright. In this article I&#8217;ll go over the goals first, and then cheer myself up with 5 things that matter. &nbsp; Goals Review 1. Run 10km&hellip; <a class=\"more-link\" href=\"https:\/\/danielebesana.com\/blog\/life\/2017-year-review\">Continua a leggere <span class=\"screen-reader-text\">2017: a Wonderful Year of Failures<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":7043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-7031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2017: a Wonderful Year of Failures<\/title>\n<meta name=\"description\" content=\"In 2016 I achieved three out of four&nbsp;goals,&nbsp;Then I set the bar a bit higher:&nbsp;five goals for 2017. 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